Finding Experts for Shopify SEO A Comprehensive Guide

SEO is a vital part of marketing on any platform, and Shopify sites are no exception. However, most business owners have little or no knowledge of what it is and, therefore, have little or no control over it. Even if you do, turning to a dedicated specialist can be well worth it in the long term.

But how do you find the right expert for the job? And, more importantly, how do you pick out the best expert from a huge range of other options?

What Makes A Good Shopify SEO Expert?

When it comes to the search engine optimization of a website, there are two key factors you should look for:

1. Experience and expertise with Shopify

This is one of the most important things. If you want to optimize your site to rank highly on the Shopify platform, then you need someone with direct experience on the platform. This is not a job for amateurs.

Shopify is not necessarily any more complex than other platforms, but it has its own quirks and specific techniques that an SEO expert would need to know if they want to do their job well.

This means that it is important to choose somebody with at least a decent amount of experience working directly with Shopify.

Experts who specifically market themselves as Shopify SEO specialists are obviously a worthwhile choice, but even those with general experience working on e-commerce platforms will be a good bet.

2. Good reviews and a proven track record

You can’t always trust a company’s marketing materials when it comes to its claims about its services. This will often say whatever it needs to say in order to win over a new customer, but the real proof is in the customers’ reviews.

A good SEO company should have plenty of these to boast about, and they will be honest enough not to hide them behind a paywall, so they should be easy to access. If the company is willing to show off its past success stories, then it should be considered a good bet.

Make sure to look at independent review sites, too. This means that you are less likely to stumble across reviews written by the companies themselves or cherry-picked to look better than they really are.

3. Affordable pricing

If you are on a budget, then you will have to be selective with your choice of expert, but it does not mean you have to sacrifice quality. The best thing to do is to research the prices of different experts and see who offers the best bang for your buck.

A lot of companies will offer their services at a higher price than their competitors, but you do not have to pay more just because it is what you are used to. There is nothing stopping you from shopping around for the best deal, and that will often lead you to some of the best SEO companies that you would otherwise have never discovered.

Remember that paying more can often mean more quality, but not always. Be selective with the services you are using, and consider which ones are worth the asking price versus which ones are charging more for things you do not actually need.

4. Clear, easy-to-understand results

An SEO expert should not hide their methods from you, and they should make it easy for you to understand how they are working.

If an expert can’t explain what they are doing or how they are doing it, then you have no way of knowing whether or not they are doing the best possible job for your site. If they are hiding behind the veil of technical jargon and refuse to offer any kind of explanation, it can be hard to trust them.

It is also important to know that they will give you regular reports on your website’s progress rather than just expecting you to take their word for it. This is especially true if they are handling both SEO and design at the same time, as you should be kept in the loop about both aspects of your online presence.

How To Find A Good Shopify Expert

1. Search Google

Google is one of the best places to start when you are looking for a Shopify SEO expert. Just type “Shopify SEO experts” into the search bar and see what turns up.

This can be an easy way to find companies that specialize in working with Shopify websites and can serve as a great starting point for exploring more options if you do not find anything straight away. Sometimes, a simple search is all you need to jump-start your search for the perfect Shopify SEO expert.

2. Ask other Shopify business owners

If you already have a few Shopify businesses under your belt, then you will probably already have contacts within the community, and will likely be able to reach out and ask for their advice.

Shopify business owners that you are already acquainted with are usually happy to talk to other people running a similar store, and can offer a great source of knowledge on potential options. Even if they only give you some vague directions, that can be all you need to get started.

3. Look at Pre-Made Lists

There are plenty of ranked lists online that break down some of the best or most reliable options for Shopify SEO experts. Since they are created by real people, they are often chosen based on specific opinions or preferences, which means that each list is bound to have differences that can guide you to a wider range of options.

Even looking at a simple Top 7 Shopify SEO Experts for 2024 article can be a good way to find out about seven distinct and interesting options, each of which may be worth checking out. It is not a bad idea to read through a number of these lists and compile your own personal top 10 list or a top 20 list to narrow down your options even further.

Wherever you turn, it is easy to find a wide range of Shopify SEO experts that you might end up working with. The important thing is to slow down and consider what they are actually offering, especially if you are not that well-versed in SEO yourself.