6 Reasons Why Text Translation is Vital in Website Localization

6 Reasons Why Text Translation is Vital in Website Localization

The internet has seen explosive growth over the past few decades. It is now home to over eight billion people who can access online content at the push of a button. The revolution has led to increased business and leisure activities revolving around digital content. With website localization, you must provide more than just local website versions. This is where translation comes into play. All the text and details on your website need to be well understood by different audiences and new markets, lest you risk losing business. This article expounds on six reasons text translation is the most crucial aspect of website localization.

1. To Reach New Domestic and International Markets

Providing the right information to a new audience is essential if you want to succeed in your local marketplace. It is also important to keep this in mind when expanding into new markets. The more your website can be understood by people within a geographical location, the better chance you have of making more money.

Making sure all the details on your website are well-translated helps increase familiarity and reduces human error when reaching new audiences. By translating your website, you open doors to domestic and international markets.

2. To Enhance a Business’ SEO

Search Engine Optimization (SEO) is the most important factor for your website and business. SEO is all about search engine spiders analyzing your website and building it up in their database so that other users can be able to find you. Translation guides search engines through Google to understand how your business functions, leading to a better ranking and increased traffic to the site.

Having a translated website helps increase your company’s visibility across local, national, and international markets. This is by offering both Google and non-Google users an accurate translation of what you are selling or providing

3. To Improve Communication and Customer Support

New markets mean new customers, new products to sell and new growth opportunities. You can reach foreign markets by translating your site into foreign languages so that you reach domestic customers and international ones. By showing potential clients around the world that you have a translation team available, they will recognize that you are willing to provide them with services no matter where they live or shop online.

The translation also provides an additional service for international clients who might have shied away from visiting the website due to the customer support language barrier.

4. To Enhance a Professional Brand Presentation

A mistake many business owners make when marketing internationally is to use the same language as their domestic customers. Instead, you should use a separate language for the site entirely. The translation of your website will also enhance your business’ brand.

Providing international markets with the ability to read and understand your message can positively impact both consumer and business brand perception. Having a translated version of your website will help show potential customers that you are a trustworthy company backed by professional service.

5. To Establish a Personal Connection with Your Clients

If you have a translator on the website for your local market, you will have the opportunity to interact with potential clients in their native language. This means that you might be able to develop a more personal bond with your clientele. If possible, a real-time translation of what the customer is seeing in their native language could go a long way to building trust and encouraging global business.

When looking for quality translation experts, you can always look around translation services Birmingham sites and pick the ones that understand your business.

6. To Deliver a World-Class Customer Experience

The translation of your website will deliver a world-class customer experience to international markets. Providing an internationally-focused language based on your clientele’s country and language can provide the best possible customer service experience for international clients. This will allow you to build a more dedicated customer base who are willing to support your business in any way they can.


Whatever you do, don’t let your website’s talent for search engine optimization come at the cost of your ability to be a successful business. Translation will help you on both fronts, as it can help you rank higher in search engines and ensure that your site is being used by a diverse audience of potential customers and business partners.

Greg Stanley

Greg Stanley is the editor of the Tech Crazee. And I he has ten-plus years of experience in the content marketing world. He gained the skills to present helpful content to all precious audience of the site. His only moto is to create trust and maintaining quality, readability content to the people through the Tech Crazee website.