Three Reasons to Sync Your Data from Redshift to Salesforce

Three Reasons to Sync Your Data from Redshift to Salesforce

Data storage and data analytics might as well be the backbone of any business looking to get the most out of their data. Essential information is stored within data such as customer needs, customer behavior, and specific trends. This gives business leaders the power to make more intelligent decisions, gain a fuller view of their customers, and tweak their business directives where they see fit. Many companies have embraced Amazon Redshift and Salesforce in an attempt to better store massive amounts of data, analyze customer mindsets, and close sales. Both of these give teams valuable insights into their customers, but some companies may only take advantage of one or the other. Should you consider combining both platforms for your data needs? Find out below as we give you three reasons why you should sync your data from Redshift to Salesforce

What is Redshift?

Amazon Redshift is a highly popular fully managed, cloud-based data warehouse service that is used for large-scale data storage, analysis, and database migrations. More than 460 companies utilize Redshift’s data capabilities such as Coinbase, Nokia, Yelp, and Liberty Mutual Insurance. Many companies use Redshift because it’s flexible, cost-effective, and affordable service for any business. Redshift saves companies time with its Massive Parallel Processing feature, which optimizes speed. Redshift processes large volumes of unstructured and structured data easily and enables data teams with an extra layer of security thanks to its encryption feature. Plus, it’s user-friendly and has an intuitive interface that anyone on your team can easily get acquainted with overtime. 

What is Salesforce?

Salesforce is a cloud-based Customer Relationship Management (CRM) designed to help companies improve their marketing tactics, increase the likelihood of closing sales, and better engage with their base of consumers. According to Ascendix, 90% of Fortune 500 companies such as Walmart, Amazon, and Toyota Motor use Salesforce to manage their business relationships. This is a pay-as-you-go subscription model accessible from any device at anytime of the day. Salesforce serves as a data-based software option that can take a business’ relationship with its customers to the next level through real-time updates and live data tracking. This tool utilizes an advanced algorithm that helps your teams get a more robust view of your data. 

Better Decisions 

The ability to make better decisions for your company is a huge reason to consider synching your data from Redshift to Salesforce. Using only one of these data-driven tools is somewhat limiting since you only see so much of the data. When these two are combined, your teams are able to analyze data from multiple events, which empowers your entire organization to make more intelligent decisions across the board. With the increased visibility of data, automated options, and actionable insights gained, business leaders are primed for success and much more fruitful outcomes. 

Increased Accessibility 

A big reason to sync your data from Redshift to Salesforce is the increased accessibility of data. One of the most stressful things businesses deal with is making sure data is visible to multiple teams. This data sync enables teams with the ability to share data in one central location and be on the same page across the board. The unification of data saves time, money, and resources for any business managing data. As a result, teams can allocate their energy toward building data models, analyzing data reports, and/or other business goals. 

Personalized Campaigns 

An appealing reason to consider a data sync from Redshift to Salesforce is the personalized campaigns you can create. This data sync gives valuable insight into a variety of customer behavior such as links clicked, product usage, products purchased, abandoned carts, and more. Teams can look at visual reports to see how customers are responding to ads, learn what’s attracting the most engagement, and what’s not working. Companies can invest more money, time, and resources into personalized campaigns that have a higher likelihood of closing sales as well as connecting with customers on a much deeper level. You can also craft more personalized campaigns that can nudge a customer in the direction of potentially purchasing an item related to one they purchased in the past. 


Big companies across the U.S. have embraced Redshift and Salesforce as data solutions meant to optimize their data needs as well as connect with customers on a deeper level. However, businesses that only take advantage of one of these platforms are missing out on essential data events and are only getting half of the picture when it comes to their customers. There are a multitude of reasons why you should consider synching your data from Redshift to Salesforce. You can make more intelligent decisions with a 360-degree view of data, and capitalize on the increased accessibility of data for every team within your organization. The last reason you should make this move is the ability to create more personalized campaigns for your customers. These are three reasons why you should sync your data from Redshift to Salesforce, and take your data to the next level.


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