LinkedIn is a superb venue for people to share meaningful information, engage in discussions, and expand links. The LinkedIn newsletter is one of the most underrated features the platform offers. If you are not using it, you miss the chance to make your brand widely recognizable, authoritative, and lucrative. Of course, spreading newsletters via google mail, you may wonder why you should work on another front and compose newsletters on LinkedIn. After all, you will most likely need to come up with another batch of content, which, in turn, takes time and effort. True, but only in part. Although unique content is desirable, you can also synthesize existing blogs. Before making hasty decisions, let us tell you that the LinkedIn newsletter can and will revolutionize your brand if you decide to utilize it. Below is everything you need to know about the feature and how to benefit from it.

Why should you leverage the LinkedIn newsletter?

We encourage you to use the feature for three reasons: LinkedIn newsletter boosts awareness and follower retention, it’s free, and it actually works. Newsletter algorithms work at popularizing your content if it’s properly created, readable, and valuable. The more reactions it involves, the more visible your branded newsletter will be on the platform and Google.

Use the holistic approach

In attempting to reach many readers, your approach to the LinkedIn newsletter must be all-embracing. It is not enough to generate content and roll it out on the platform. For example, it would be best to:

• Fill out your profile: When publishing newsletters, the chances are people will want to know more about who you are and what you do. So, giving them this information is essential. Apart from completing your brand profile with a sort of bio, don’t forget to set up a profile picture. You can use a great shape maker for nice framing and shaping of your brand picture.
• Build qualitative links: Remember that your profile needs to have at least 150 followers for you to be able to use the newsletter feature. Ensure to link with other brands and people interested in your product or service. This way, you can expect that your newsletters won’t be left behind.
• Employ calls to action organically: Newsletters are a great place for extra motivation, i.e., calls to action. By including relevant links, you create a chain of information and invite people to continue to improve their knowledge. However, ensure you don’t go overboard; several links per article would suffice.
• Analyze posts: You won’t know how to improve your content without checking your past publications. Analyzing metrics may seem mundane, and it is to some degree. But it will let you understand what could be done better so that more people engage with the content. 

Don’t shy away from republishing the content

While designing original content is always advisable, it doesn’t mean you can’t republish older articles, even if they are not your own. Undoubtedly, such syntheses must not appear daily, but the point is that no one will stone you for republishing content. Chunking long-reads and providing the most critical information, including your commentaries on such info, is an excellent way to leverage republishing. And, of course, don’t forget about giving credit to the author.

Remember about ranking

As said earlier, LinkedIn algorithms work wonders, but it is no need to say that nothing is perfect. Putting extra effort into making your newsletters positioned high would be helpful. By making a basic SEO analysis, you will know long-tail keywords to include in your content, boosting your newsletter and ranking you better.

Avoid overly promotional newsletters

Being too promotional in a newsletter may create an impression that your marketing strategy is ineffective and doesn’t bring the desired results and that you use newsletters to compensate for that. Doing that is a dead end. It is effortless to include a link to your product and state that it’s the best on the market, but it will do you no good. Besides, newsletters aren’t created for product promotion; their primary purpose is to educate and build trust with an audience, demonstrating that you are knowledgeable in the field you operate. 

Engage with the readers

Learning what people think about your content is the thing you can’t overlook in the LinkedIn newsletter. Let people take a stance on your publications and product, and don’t hesitate to reach out to them and develop communication. Besides, engaging in the comment section is always good to show that you consider people’s thoughts when producing texts and advancing the product.

Build reciprocally beneficial relationships

Connecting with brands on LinkedIn doesn’t need to be circumscribed by that only. Teaming up with companies and influencers–not necessarily on LinkedIn only–and mutually promoting your brands (dedicating one short paragraph describing the brand/influencer) will help you expand your readers and work for a larger audience.

Conclusion

LinkedIn newsletters are a fantastic feature to showcase your expertise and make people more inclined to follow your brand. Feel free to experiment with the format and structure, keeping an eye on people’s reactions. Testing the waters will help you determine when it’s best to stop–e.g., include fewer promotional links–and what you can write about fearlessly. Whatever you choose, remember that analyzing your works is vital to secure high-quality newsletters in the future.